2025 Formula 1 -
Australian Grand Prix
Albert Park
Lifestyle
I designed the Albert Park Lifestyle Range in collaboration with the Australian Grand Prix team. The brief was to create elevated, everyday pieces that felt refined and sophisticated — a shift from typical event merchandise. The team provided a custom logo, and from there, I focused on minimal, clean design to let the branding speak subtly while elevating the overall look and feel.
Rather than relying on heavy graphics, I brought a sense of luxury through premium finishes, fabric choices, and refined detailing — ensuring the range felt more like lifestyle apparel than traditional merch. The result was a collection that seamlessly blended style and subtle branding, made for everyday wear beyond race weekend.
Albert Park
Circuit
I developed a merchandise range for the Albert Park Circuit, drawing inspiration from the unique elements of the track — including its palm trees, circuit layout, and the iconic F1 car silhouette. The brief allowed for a more creative and trend-driven approach, reflecting the diverse and fashion-forward Formula 1 audience, which differs from the more traditional motorsport crowd.
This freedom allowed me to create designs that blended circuit-inspired visuals with everyday wearability. One standout piece — the “Sunday is for Racing” hoodie and tee — became so popular that it required multiple reorders to keep up with demand. The success of the range was a testament to how thoughtful, on-trend design can resonate with fans beyond the racetrack.
Pit Stop
Melbourne
This year, I had the opportunity to see the F1 merch I designed sold at Pit Stop Melbourne in the heart of the CBD, where I attended the launch party alongside influencers and guests. Hearing a shoutout during the opening speech — “the designer is in the house!” — and receiving such positive reactions from everyone there was incredibly rewarding. I also worked at the official F1 Store in the Fanzone, where I saw firsthand the joy the merch brought to fans. These moments made me feel deeply grateful and inspired to continue creating work that makes a real impact.
