Hyundai
N Range
I had the opportunity to design the container graphics for Hyundai, which were showcased at both Hyundai N Fest and World Time Attack — two major events for motorsport and performance car enthusiasts.
The brief required a design that aligned closely with Hyundai’s brand guidelines: clean, minimal, and impactful, with a strong use of Hyundai’s signature blue. The challenge was to make the container visually striking in a high-energy environment while staying true to the simplicity and sophistication of the Hyundai brand.
The N Merch Container
I had the exciting opportunity to design the official merchandise for Hyundai’s high-performance N division — a unique and rare project in the world of branding and design. Creating merch for an automotive company presented a new kind of challenge, where I had to balance bold, performance-driven aesthetics with everyday wearability, while staying true to the N brand identity.
The designs were reviewed and approved by Hyundai Korea and are now officially available in Melbourne City Hyundai dealership. From initial concept development to final production, I worked to ensure the merch not only resonated with car enthusiasts but also aligned with Hyundai’s global brand standards. It was a proud moment to see the final pieces on display in dealerships — a real-world reflection of the creative and strategic work behind the scenes.
The N Merch
