2025 Trackhouse Collections

From the Shane Van Gisbergen and Ai Ogura collections to the Trackhouse Speed Shop and Trackhouse Gulf ranges, each project pushed me to explore a different creative direction. Every collection had its own unique vibe—whether it was bold, clean , or retro-inspired— it really challenged me to adapt and grow as a designer.
Designing my first-ever Marquee graphic was a milestone moment for me. I’d never tackled something on that scale before, so seeing it come to life was honestly surreal.
I had the opportunity to design a variety of event signage to support the product launches—from pull-up banners and A-frames to corflute panels. Each format came with its own set of challenges and considerations, and it really gave me the chance to stretch my skills. I especially enjoyed designing the signage as there was more creative freedom.
I created videos, reels, story tiles, and social tiles to promote each range. I made sure everything stayed on-brand with the client’s existing content, leaning into that photo-editing style that I love. It was a great mix of creativity and consistency.

Trackhouse Driver + Rider Collection

Shane Van Gisbergen (a NASCAR Driver) and Ai Ogura (a MotoGP Rider).

For this project, I led the design of merchandise ranges—including garments, headwear, and accessories—for Shane Van Gisbergen and Ai Ogura, using Adobe Illustrator and Photoshop to develop bold, on-brand visuals. I also created marquee graphics, signage, pull-up banners, and social media content for Trackhouse’s Instagram.

To elevate the collection, I experimented with unique print techniques inspired by retail trends from Footlocker, NBA, and Lids. The range was well-received, with strong online engagement and positive feedback from fans.

For the Shane Van Gisbergen (SVG) range, the goal was to create a bold car graphic tee, inspired by the classic styles often seen in NASCAR merchandise. I had the fun challenge of designing and experimenting with different ways to showcase the car, exploring both layout and style.

For some pieces, we went with an acid wash tee to amplify that vintage aesthetic, pairing it with a distressed-style print to really capture the worn-in, old-school racing vibe.

For the Ai Ogura range, the first items we produced were a clean, minimal tee featuring his name in kanji, with a primary focus on his logo.

The second tee introduced a cherry blossom element woven through the design, adding a subtle nod to Japan—Ai’s home country. We carried this cherry blossom detail onto the peak of one of the caps to create a cohesive connection between the two pieces.

For the other cap, we experimented for the first time with gradient embroidery, blending colours seamlessly. It turned out to be a standout item that was well received by both the client and fans alike.