Lucielle Voyage

For this project, I was commissioned by Lucielle Voyage to design a set of six luxury trifold brochures, each focused on a romantic honeymoon destination: Paris, London, Beijing, Rome, Amsterdam, and Dubai. The brochures were targeted at recently engaged couples aged 26–35 planning a once-in-a-lifetime getaway.

Understanding that this trip would likely be one of the couple’s most indulgent and memorable experiences, I aimed to create brochures that felt sophisticated, elegant, and aspirational—capturing the essence of a luxury honeymoon.

To convey a high-end aesthetic, I drew inspiration from luxury fashion brands, incorporating city-specific patterns based on architectural fragments unique to each location. These patterns served as the main visual feature, while the rest of the layout was kept clean and minimal to maintain a refined look.

Each brochure featured a distinct color palette, carefully selected from curated imagery that reflected the culture and atmosphere of the city. This approach created a consistent yet personalized feel across the series.

To enhance the travel experience, the back of each brochure included a handpicked list of top-rated cafés and fine dining spots, offering useful recommendations and saving the audience time on research—an extra detail to elevate the overall experience.

This project was a great opportunity to blend aesthetic design with strategic thinking. It challenged me to create visuals that are not only beautiful, but also functional and emotionally resonant. It reflects my passion for detail-driven design and my ability to craft cohesive brand experiences that leave a lasting impression.